Chicken War

McDonald’s Announce Release Date of New Chicken Sandwiches

By Chef Vincent Tropepe

Mc Donald’s has announced the release date for its newest crispy chicken sandwiches, because of course McDona;ld’s isn’t going to let Popeyes just have this one thing.

Mickey D’s confirmed that the three new sandwiches will make their debut on Feb, 24, 2021 over a year they first appeared in test markets at restaurants in Knoxville, Tennessee and Houston, Texas.

The sandwich as it was offered in Knoxville and Houston, featured a fried chicken filet served on a potato roll, topped with butter and pickles, while the deluxe version included tomatoes, lettuce and mayonnaise. McDonald’s also reports that there will be a spicy version available.

Similarly, Popeyes’ Chicken sandwich and Chick – oil-A’s original chicken sandwich are both served with fried chicken filets, sauce – or butter, in Chick – oil- A’s case – and pickles. As seen in photos released by MdOnald’s last year, the chain’s new sandwiches will also be served in a foil lined bag just like its competitors.

On the current menu, McDonald’s offers a Buttermilk Crispy Chicken Sandwich, served in a box while the McChicken is wrapped in paper.

McDonald’s has significant opportunity to expand its chicken offerings, a category that is growing faster then beef. This includes leveraging the extraordinary global strength of Chicken McNuggets and the McChicken sandwich, and investing in new lines of extensions and flavors. It also means continuing to offer food that aligns with current consumer trends and taste profiles.

It’s no surprise, though, that McDonald’s is doubling its chicken offerings. Ever since the launch of the Popeyes’ Chicken Sandwich in 2019 and its subsequent success, McDonald’s offered a Spicy Chicken BBQ Cicken Sandwich before testing the soon to eb released chicken sandwiches.

chefvtropepe

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