By Chef Vincent Tropepe
Torres Selecta is a company like many who started with humble beginnings. In 1969, Manuel Torres and his wife Angeles Medel opened a potato chip stand in Premia De Mar. The important foundation they set there has led Torres Selecta into the path they walk down today.
The old fashioned, hand crafted process of Torres Selecta strives for is maximum quality and respect for the traditions they have and the ingredients they use. Torres prides itself on respecting the crops and the sustainable development that guarantees an artisan product with a unique personality in the world of gastronomy. Torres Selecta also prides itself on the long mutual benefitting business collaborations with their select group of farmers, some of which they have been working with for 35 years.
In 1985, when the business demonstrated stable growth, Manuel, Angeles and the couples children decided to expand the business and moved the production of the potato chips to Premia De Dalt keeping their original stand in operation. Just a decade later, Torres Selecta would make one more move, this time to their current location in Dosrius to keep up with demand.
In 1998 and 1999, Torres Selecta would be recognized for their high strict standards. The President of the Editorial Office certified the potatoes fritas Torres was awarded the XXL International Food and Beverage trophy from Paris. In 1999, the President of the Editorial certified they have been awarded the XXVII International trophy for quality.
In the early 2000, with these two impressive recognitions, it spearheaded the placement of their products into supermarkets and then international growth that started in Holland.
In mid-2000’s Torres Selecta decided to modernize and streamline its branding, and in doing so with precision and much calculation it further expanded their growth as a leader in the delicacy snack food market.
They later expanded their offerings beyond potato chips, to nuts and veggie snacks, like Quinoa sticks and lentil twists. However, their principal product of potato chips takes the palate on a momentous snack experience with flavors such as Black Truffle, Caviar, Iberian Ham and Foies Gras, to only name a few.
Clearly, Torres Selecta has a dedicated following that remains appreciative of the extra care and authentic old world traditions paired with their innovative flavors that keep foodies pledging allegiance.