| A lot can change in a month. No one knows this better than Indian users, whose online search priorities changed enormously through the Covid-19 lockdown which began in India on March 24, 2020. Yahoo has announced ‘Search in the Lockdown,’ which chronicles and compares what users in India searched for right before the country went into lockdown a month ago and new search priorities that have emerged since. These trends are based on users’ daily search habits in the last one month and an editorial selection of what they read, recommended and shared most on Yahoo. Top searches related to the Novel Corona virus included ‘Lockdown in India,’ ‘Vaccine for coronavirus,’ ‘Social distancing’ — a new term for most Indians, and Hydroxychloroquine for coronavirus — the anti-malarial drug that India is a leading producer of, described by US President Donald Trump as “one of the biggest game changers in the history of medicine” and a possible treatment for Covid-19. Top recipe searches: Dalgona Coffee craze hits India tooWith restaurants shut and food delivery services interrupted, Indians searched online for ways to make their meals more interesting. Dalgona Coffee was trending across the world after going viral on social media and India was no exception. The recipe for this frothy caffeine cup rose to No. 1 on the list of Top Recipe Searches during the lockdown. Indians experimenting in the kitchen also searched for cake, paneer and chicken recipes. With staples like bread off the shelf for parts of the lockdown, users also searched for breakfast recipes online. |
