Chicago, United States-
Nowadays nostalgia is big business. From Saved By the Bellpop-up diners to Ecto Cooler reboots, America’s 90s have plenty of places and opportunities to relive their childhoods.
This is the generation that raised by Nickelodeon and ABC’s TGIF lineup is now more than old enough to drink, so it makes sense some of these pop-culture tributes should come in booze form, and that’s exactly why Cryo Crag, a beer tribute to the ’90s game show Nickelodeon Guts, exists there in market.
Available now in Chicago’s Marz Community Brewing Co., a collective comprised of homebrewers, professional brewers, and artists. Cryo Crag is a hazy IPA sporting a 6-percent ABV and can labels designed by Jeremiah Chiu with geometric boulders and climbing teenagers alluding to the Guts Aggro Crag mountain. The “cryo” portion of the name comes from the use of cryo hops, a concentrated powder made from actual hops that packs more potent levels of flavor and aroma.
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