Havmor Ice Cream, a leading pure milk ice cream brand in India, has started a new range of flavours customized considering the Indian palate. Flavours includes Chai Biscuit (Tea Cookie), Rose Petal Punch, Paan, Gulkand, Anjir, Ras Malai and Shahi Kheer.
These flavours are classically designed with indigenous ingredients. With their introduction, Havmor aims to satiate its consumers with the taste and flavour of local sweets in the form of ice cream.
Speaking about the launch, Chaitanya Rele, vice-president, head of marketing at Havmor Ice Cream, said, “This season our key focus was to introduce Made-for-India flavours that reflect the Taste of India. The customers will not only be able to savour the latest flavour innovations, but also be able to indulge in nostalgia that the traditional flavours offer.
“We have also involved the winners of our #TheCoolestSummerJob2017 in this endeavour. They have come up with flavours that are the perfect blend between contemporary and traditional, and keep in mind what appeals to the local palate. Chai Biscuit and Rose Petal Punch are the innovations of these winners,” Rele added.
The ice creams will be available in various categories, including kulfi, cups, novelties and signature tubs, with the prices ranging between INR 10 and INR 280.